Built By An Agency · For Agencies

Your clients want your insights,
not your spreadsheets.

Transform raw Meta and Google data into high-signal narrative reports.

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ROAS 4.8× ▲ 0.6
CTR 3.24% ▲ 0.4%
CPA $18.40 ▼ $2.10
HOOK RATE 38.7% ▲ 5.2%
HOLD RATE 22.1% ▲ 3.8%
SPEND $42,380 ▲ $8,100
CONV. 2,841 ▲ 14%
IMPR. SHARE 68.4% ▲ 4.1%
ROAS 4.8× ▲ 0.6
CTR 3.24% ▲ 0.4%
CPA $18.40 ▼ $2.10
HOOK RATE 38.7% ▲ 5.2%
HOLD RATE 22.1% ▲ 3.8%
SPEND $42,380 ▲ $8,100
CONV. 2,841 ▲ 14%
IMPR. SHARE 68.4% ▲ 4.1%

What You Get

Reports that sound like your best strategist wrote them.

Totem analyzes your Google and Meta data and writes narrative reports with real recommendations, ready to send to clients or your team's Slack.

What happened, why it happened, and what to do next.

Totem report and Slack delivery

Real report · Real data · Generated in minutes

The Problem

"Data dumps" kill
client confidence.

Most reporting looks like a math homework assignment. Whether it's an automated PDF or a complex 10-tab dashboard, "more data" usually leads to "more questions."

68% of agency churn is linked to poor client communication
TRAP #1
The "Automated" Trap
If your report looks like a generic export, the client assumes you aren't actually looking at their account.
TRAP #2
The "Analysis Paralysis" Trap
Dashboards show what happened, but they never explain why or what's next.
TRAP #3
The Friday Afternoon Grind
You end up spending hours manually "translating" charts into Slack messages just to make sure the client feels taken care of.

The Solution

Totem is the narrative layer
for performance.

Totem bridges the gap between live ad data and actual client communication. We don't just show the numbers — we help you tell the story behind them.

01

Connect in Seconds

Securely link Meta and Google Ads. No complex tagging or custom conversions required.

02

Choose Your Framework

Whether it's a Weekly Growth Check-in or a Post-Scale Analysis, we apply the context your clients actually care about.

03

Send the 30-Second Touchpoint

We strip away the noise and deliver a high-impact narrative that explains what happened, why it happened, and what's next.

Delivered via Slack →

Why Totem Is Different

vs. Standard Reporting

Feature Standard Dashboards ✦ Totem
The Vibe "Here is a bunch of data." "Here is what matters today."
Client Effort High, must interpret charts Low — read the summary
Perception Looks automated & cold Feels thoughtful & tailored
Time to Value Hours of configuration 3 minutes to first report

Stop "Reporting." Start Leading.

What agencies say
about Totem.

★★★★★

Totem has replaced our Friday afternoon reporting sprint. What used to take our AMs 3 hours now takes 5 minutes, and the clients actually understand our strategy for the first time.

PD
Performance Director
Growth Studio
★★★★★

We used to lose clients because they didn't 'see' the work we were doing. Totem turned our reporting into a narrative they look forward to every Friday. It's saved our account managers 10 hours a week.

FD
Founder
Performance Studio

ROI Calculator

See how much time Totem saves your agency.

Move the slider to match your agency size. We'll show you what reporting actually costs you every month.

10 clients
150
Without Totem
20.0 hrs
With Totem
80 min
HOURS RECAPTURED
18.7 hrs
per month
DOLLAR VALUE
$747
at $40/hr
Start Your First Report Free →

Based on 30 min/report manually · 2 min/report with Totem · $40/hr agency billing rate

Simple Pricing

Try free. Scale when you're ready.

No credit card required. Cancel anytime.

BEST VALUE
PRO
$99 /month
For agile marketing teams
Try Free for 7 Days
FEATURES
  • ✓150 AI Credits / month
  • ✓Up to 10 Brands
  • ✓5 Team Members
  • ✓Custom Report Builder
  • ✓Scheduled Reports
  • ✓Projects
BEST VALUE
MAX
$299 /month
For scaling agencies and enterprise brands
Try Free for 7 Days
FEATURES
  • ✓Everything in Pro, and
  • ✓500 AI Credits / month
  • ✓Unlimited Brands
  • ✓Unlimited Team Members
  • ✓Early access to new features
  • ✓Priority Chat Support
  • ✓White-labelled Reports Coming Soon

All plans include Google Ads & Meta reporting · Slack delivery · Narrative AI summaries

Questions

The questions you're actually thinking.

Will the reports actually be good enough to send to clients? +
This is the right question to ask. We set the bar at: would I be comfortable if this went directly to a client with zero edits? The answer has to be yes for us to ship it, because we send these to our own clients at First Spark Digital. Reports hit your Slack first, so you can review, add a note, or forward them before they reach the client. You're the editor, Totem is the writer.
What platforms do you connect to? +
Totem connects to Google Ads and Meta Ads via OAuth — the same secure login flow you use every day. Setup takes under 10 minutes. No developer required, no API keys to manage.
What are AI Credits and how do they work? +
Each report you generate consumes AI Credits. A standard weekly report for one client account uses roughly 4–8 credits depending on the depth of analysis. The Free Trial gives you 500 credits to try it out, Pro gives you 1,000/month, and Max gives you 4,000/month. Credits reset monthly and unused credits don't roll over.
Do I have to change how my team works? +
No. Totem connects to your existing Google Ads and Meta accounts via OAuth. Reports land in a Slack channel you choose. There's no new dashboard your team has to check, no new login to remember. It fits around your workflow, not the other way around.
Can I cancel anytime? +
Yes. No contracts, no lock-in. Cancel anytime from your account settings and you won't be charged again. Your reports and data remain accessible until the end of your billing period.

Get Started Today

Send a report
they'll actually read.

First report free · No credit card required · Cancel anytime

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