Introduction
Last Updated: 9.2.2025
Welcome to Totem. These Terms of Service (“Terms”) govern your access to and use of Totem’s website, applications, and related services (collectively, the “Services”). By creating an account or using our Services, you agree to be bound by these Terms. If you do not agree, you may not use the Services.
Use of Services
Subject to your compliance with these Terms, Totem grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your internal business or personal reporting needs.
You are responsible for:
Maintaining the confidentiality of your account credentials.
Ensuring all information you provide is accurate and up to date.
All activities that occur under your account.
You agree not to misuse the Services, including attempting unauthorized access, interfering with system performance, or using the platform in a way that violates applicable laws or advertising platform policies.
Advertising Platform Integrations
Our Services connect to third-party advertising platforms, including Google Ads, Meta Ads, and LinkedIn Ads, through their official APIs.
By authorizing these integrations, you grant Totem permission to access:
Campaign, ad set, and ad performance metrics
Audience, targeting, and spend data
Other account information you explicitly approve during the connection process
This data is accessed solely to provide you with narrative performance reports. Totem does not modify or manage your advertising campaigns.
You may revoke Totem’s access at any time through the respective platform’s account settings.
User Responsibilities
When using Totem, you agree:
To provide accurate and current information.
Not to attempt unauthorized access, disrupt the Services, or misuse Totem in any fraudulent or unlawful way.
To comply with the terms of Google, Meta, and LinkedIn regarding API access and data usage.
Subscriptions and Payments
Some features of Totem require a paid subscription.
Billing: Subscriptions are billed in advance on a recurring basis (monthly or annually, depending on your plan).
Auto-Renewal: Subscriptions automatically renew at the end of each billing cycle unless canceled.
Cancellation: You may cancel your subscription at any time through your account settings. Cancellation will take effect at the end of the current billing cycle.
Refunds: Fees are non-refundable except where required by law.
Changes: Totem reserves the right to change pricing with reasonable prior notice.
Intellectual Property
All content, design, software, and functionality of Totem are the property of Totem or its licensors.
You are granted a limited license to use the Services. You may not copy, modify, distribute, sell, or reverse-engineer any part of Totem without prior written consent.
Data Privacy
Our collection and use of personal and advertising data are governed by our Privacy Policy. By using Totem, you acknowledge and agree to that policy.
Disclaimers
Totem provides reports and insights based on third-party advertising platform data.
We do not guarantee the accuracy, completeness, or timeliness of data provided by Google, Meta, LinkedIn, or any other third-party service.
Totem does not assume responsibility for business or financial decisions made based on our reports.
The Services are provided “as is” and “as available,” without warranties of any kind, whether express or implied.
Limitation of Liability
To the fullest extent permitted by law:
Totem is not liable for any indirect, incidental, or consequential damages, including lost profits, lost data, or loss of business opportunities.
Totem’s total liability for any claim relating to the Services will not exceed the amount you paid to Totem in the twelve (12) months prior to the claim.
Termination
You may stop using Totem at any time.
We may suspend or terminate your account immediately if you violate these Terms, misuse the Services, or fail to pay subscription fees.
Termination does not affect provisions that reasonably should survive, such as Intellectual Property, Disclaimers, and Limitation of Liability.
Changes to These Terms
Totem may update these Terms from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Continued use of the Services after changes means you accept the updated Terms.
Governing Law
These Terms are governed by and construed in accordance with the laws of California, without regard to its conflict of law principles.
Contact Us
If you have any questions about these Terms, please contact us at:
Totem
hello@totemhq.com